Citroën’s success in Argentina is growing continuously owing to its two-pronged strategy of broadening its product range and developing its dealership network. This growth is also directly linked to Citroën’s longstanding service quality policy that places the customer at the heart of the activity.
Broadening the range
Citroën is constantly enriching and widening its range. This offering includes vehicles produced in the Mercosur area – the C3, Xsara Picasso, Berlingo and Jumper – and imported models: the C4 Coupé VTS, C5 and C6. Making and marketing the C4 notchback in Argentina is an additional advantage for Citroën because it consolidates the Marque’s presence in the country and rounds out its top-of-the-range segment, enabling it to win over more new customers.
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