Ferrari
The trouble with Ferrari is that it’s a marque beloved by the fawning sycophant. Objectivity is lost in the clamour for favour, to be there at the hallowed gates of Maranello when the latest model is launched. Only with the benefit of hindsight and the safety net of consensus can a Ferrari be critically acclaimed. There’s little reason to suggest the Enzo Ferrari will be different. Gushing hyperbole will crash over it, but early indications hint that Ferrari may have got this one right where it got the F50 so wrong.
Many Ferraris are predictable. You win the lottery, play for a Premiership football team or make it big in dotcom insolvency and chances are you’ll buy a Ferrari. A red one. Some would call it definitive, others formulaic. For those who don’t want to tread this path, for the truly monied tifosi, Ferrari has long offered alternatives. Cars that tread the fine line between genius and reckless folly, hypercars that have become standard bearers for the whole Ferrari brand.

