GM To Launch Drive With Goal Of Putting Saturn Sales In Orbit
By JEFF GREEN
Sep 16, 2007
GM
General Motors Corp. plans new advertising to spur a $ 3 billion, four-year rebuilding of its Saturn brand as GM works to repeat its early sales success.
Marketing will highlight five models introduced in the past year, and Saturn will begin online sales. The Saturn nameplate will return to cars, instead of just the company logo, to help shoppers connect the redesigned models to the 440 U. S. dealers where they’re sold, said Dan Keller, Saturn marketing director.
“This is a brand that was wildly successful in the early 1990 s, then we hit some bumps,” said Jill Lajdziak, general manager of Saturn. “We’ve just started this revitalization.”
