Mazda Production and Sales Results for September 2007 and for April through September 2007 (Flash Report)
Mazda Motor Corporation’s production and sales results for September 2007 and for April through September 2007 are summarized below.
1. Domestic Production
(1) September 2007
The domestic production volume for September 2007 exceeded the figure for the same month last year, up 5.8% compared to September 2006. This increase was mainly due to healthy sales of the Mazda2 (Demio in Japan) and Mazda3 (Axela).
[Domestic production of key models in September 2007]
Mazda3 (Axela): 36,879 units (up 8.5% year-on-year)
Mazda2 (Demio): 17,188 units (up 181.1% year-on-year)
(2) April through September 2007
The domestic production volume for the period April through September exceeded the figure for the same period in 2006, up 0.2% year-on-year, mainly due to increased production of the Mazda3 (Axela), with its steady global sales, as well as the all-new Mazda2 (Demio).
[Domestic production of key models in the period from April through September 2007]
Mazda3 (Axela): 208,902 units (up 15.3% year-on-year)
Mazda2 (Demio): 54,601 units (up 52.0% year-on-year)
2. Overseas Production
(1) September 2007
The overseas production volume was below the figure for the same month last year, down 4.3% on September 2006, mainly due to the end of production of the second generation Mazda2 at the Valencia plant in Spain and the end of Familia and Premacy production in China since FAW Haima established its own original brand.
[Overseas production of key models in September 2007]
Mazda6 : 10,143 units (up 29.8% year-on-year)
Mazda3 : 4,508 units (up 1545.3% year-on-year)
(2) April through September 2007
Overseas production in the period April through September 2007 was below the figure for the same period last year, down 24.0%, mainly due to the end of production of the second generation Mazda2 at the Valencia plant in Spain and the end of Familia and Premacy production in China since FAW established its own original brand.
[Overseas production of key models in the period from April through September 2007]
Mazda3 : 22,766 units (up 372.1% year-on-year)
Mazda6 : 43,479 units (down 17.4% year-on-year)
(1) September 2007
Domestic sales of the Mazda2 (Demio in Japan) and Mazda5 (Premacy) were healthy due to the new model effect. However, September 2007 domestic sales were 3.9% lower than last year’s result due to a decrease in sales of registered commercial vehicles and the Mazda6 (Atenza). Mazda’s registered vehicle market share was 6.4%, up 0.3 points over the same period last year, with a 3.2% share of the micro-mini segment (up 0.3 points) and a 5.3% total market share (up 0.3 points over September 2006).
[Domestic sales of key models in September 2007]
Mazda2 (Demio): 7,665 units (up 20.2% year-on-year)
Mazda5 (Premacy): 2,967 units (up 3.9% year-on-year)
Mazda6 (Atenza): 726 units (down 40.8% year-on-year)
(2) April through September 2007
The domestic sales volume in the period April through September 2007 was below the figure for the same period last year, down 6.1% year-on-year. Decreased sales of registered commercial vehicles and the MPV, among other models, led to the result, despite brisk sales of the Mazda2 (Demio) and micro-minis.
Mazda’s registered vehicle market share was 6.0%, unchanged from last year, with a 3.1% share of the micro-mini segment (up 0.4 points) and a 5.0% total market share (up 0.2 points).
[Domestic sales of key models in the period from April through September 2007]
Mazda2 (Demio): 33,320 units (up 14.9% year-on-year)
MPV: 9,088 units (down 38.5% year-on-year)
III. Exports
(1) September 2007
September 2007 exports exceeded the volume of the same month last year, up 11.2% year-on-year, mainly due to increased Mazda3 and Mazda2 exports.
[Exports of key models in September 2007]
Mazda3 : 35,837 units (up 11.5% year-on-year)
Mazda2 : 9,422 units (up 1261.6% year-on-year)
(2) April through September
Exports for April through September 2007 exceeded the figure for the same period last year by 4.5%, mainly due to increased exports of the globally popular Mazda3 and the new model effect of the Mazda2. On a market basis, exports to Europe were particularly healthy, mainly due to increased Mazda2 and CX-7 volumes.
[Exports of key models in the period April through September 2007]
Mazda3 : 196,064 units (up 16.2% year-on-year)
Mazda2 : 21,373 units (up 359.3% year-on-year)

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