Porsche Gives Marketing Strategy A Greener Focus
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Sep 14, 2007
Porsche
Porsche is overhauling its marketing strategy to focus on the environment and could launch hybrid versions of all its high-performance cars.
The news comes as the German marque unveils a hybrid Cayenne SUV at the Frankfurt Motorshow that uses a third less fuel than a conventional model.
The European Commission wants car manufacturers to slash carbon dioxide emissions to 120g per km on all new vehicles by 2012.
Analysts claim the proposals could have a catastrophic effect on performance marques such as Porsche, and the company’s chief executive said this week that the plans were “totally alien” and breached the laws of physics.
