Porsche’s carbon tire-print

Porsche's carbon tire-print
 

Porsche’s carbon tire-print

By Peter Valdes-Dapena
Aug 23, 2007

Porsche's carbon tire-print Porsche

People who buy Porsches are paying for performance. And they pay a lot for what Schwarzenbauer calls “the Porsche experience,” which is a good bit more than just a quick zero-to-sixty time.

Porsche has recently expanded its line-up from just sports cars to SUVs. In the next couple of years, a four-door sedan is expected. But despite its new offerings, the Porsche name is still, above all else, associated with the ultimate in driving, said Schwarzenbauer.

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