A glorious past becomes the present, an all-conquering passion that is as strong today as it ever was: this is the inspiration behind Fiat Group Automobiles’ plan to re-launch the Abarth name. Always synonymous with tough, spirited cars, challenges, passion and thrills, Abarth is back with a new range to whet the appetites of all sports car enthusiasts.
The novelty lies in the modern-day interpretation of everything that Abarth used to do in the past - starting with motor-racing, followed by prototypes and vehicle conversion kits, and even fashion accessories representing the Abarth style. An expression of the ultimate racing lifestyle, the new company will be active on several fronts: firstly, in the world of motorsport, an environment strictly related to competition, one-make trophies and cars prepared for private customers. Second, the commercial environment, including tuning – hence the production of conversion kits – not forgetting the extensive licensing and merchandising operations.
In short, Abarth is creating a world all of its own, a world that revolves around the core values that led to its great success in decades gone by: innovative design, state-of-the-art materials, and love for detail. Behind it all is an absolutely genuine passion for motoring, not to mention the company’s human and technological assets, and the professional pride of the thousands of people – technicians, workers and executives – who have come and gone from the factories, offices and race tracks.
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