IAG Research awards given during the 2007 New York International Auto Show opening press breakfast on April 4th, at the Javits Center, New York City
Volkswagen of America, Inc. announced today that the Volkswagen Jetta and Passat advertisements are finalists for “Most Effective Overall Ad” in the non-luxury category by IAG Research. IAG Research is a TV advertisement and product placement effectiveness measurement company. The Passat wagon was recognized as a finalist for the “Most Effective Established Nameplate Launch Campaign. ” Each award category is based on national advertising that began airing in 2006, and recognizes automakers who produce ads that effectively reach the television viewing audience. Effectiveness is achieved through a combination of breakthrough creativity and strategic media placement.
Volkswagen is a finalist in two of the five award categories presented by IAG Research: the Jetta recognized for the ad “Dance, ” and the Passat acknowledged for its “Safe Happens” advertisement.
