Checkers/Rally’s, the Official Burger and Drive-Thru Restaurant of NASCAR, announced that it is continuing its popular Double Drive-Thru Challenge program that recognizes and rewards pit crew members in all three of NASCAR’s top series.
The 2007 NASCAR season marks Checkers/Rally’s third consecutive year as the primary sponsor of the year-long pit crew competition. The Checkers/Rally’s Double Drive-Thru Challenge kicks off this weekend with three races scheduled at Daytona International Speedway—Craftsman Truck (Friday), Busch (Saturday) and the Nextel Cup Daytona 500 (Sunday).
The Checkers/Rally’s Double Drive-Thru Challenge prize money has increased to $11,000 per race for the winning Nextel Cup pit crew. An additional $111,150 bonus will be awarded to the pit crew with the most wins at the completion of the 36-race schedule.
The program will also pay out a combined total of $157,500 in the Busch and Truck Series.
“Checkers/Rally’s is proud to continue its sponsorship of the Double Drive-Thru Challenge, †said Richard S. Turer, Senior Vice President of Marketing at Checkers Drive-In Restaurants, Inc. “As with our restaurants, the crew members make the difference every time a car is in one of our drive-thru lanes. Our commitment to speed, accuracy, consistency and teamwork makes us successful each day, just as in NASCAR. It’s an honor for Checkers/Rally’s to reward NASCAR pit crews on a weekly basis for their efforts. â€
Checkers/Rally’s Double Drive-Thru Challenge focuses on the team element of the race that is integral to successful performances each week. To win, teams are required to finish on the lead lap while spending the least amount of time on pit lane.
During the 2006 season, 15 different teams picked up Double Drive-Thru Challenge wins in the Nextel Cup Series, with the championship going to Jimmie Johnson’s No. 48 pit crew, which collected five victories and winnings of $157,500.
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