SuperClean and the World of Outlaws announce SuperClean to become the title partner for the “World of Outlaws SuperClean Summer of Money” mini-series to be broadcast on ESPN2.
“The World of Outlaws and dirt racing is such a natural fit for SuperClean,” says Joel Quetschenbach, Director of MotorSports for SuperClean. “Last year we tested the waters by partnering with the Knoxville Nationals and it was the biggest marketing success in company history. When we learned of the new ESPN partnership that leads into Knoxville, this became a great way for us to continue SuperClean’s support of sprint car racing.”
In this new partnership, and in addition to title of the “World of Outlaws SuperClean Summer of Money,” SuperClean will be the Official Cleaner of the World of Outlaws and be fully integrated into both SPEED and ESPN broadcasts, have onsite event presence, and be a partner with WorldofOutlaws and DIRTVision.
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