Brunton Vineyards to Become The “Official Wine” of California Speedway
Nov 29, 2007
Brunton Vineyards (Pink Sheets: BVYH), a San Francisco-based wine company, today announced that it has become the “Official Wine” partner of California Speedway, whereby Brunton Vineyards and its brands will be the preferred wine sold and poured at the superspeedway. Along with over 300 calendar days of on-track activity, California Speedway hosts two NASCAR Sprint Cup race weekends each year and an AMA Superbike event which will help present the Brunton Vineyards brand to race fans across Southern California.
While specific financial terms were not released, under the terms of the agreement, Brunton Vineyards brands will become the Speedway’s “Official Wine” and “Preferred Wine Beverage”. Under the new agreement, where wine is concerned, Brunton Vineyards wine beverages will be served at the California Speedway at catering, concessions and merchandising locations, and by other facility concessionaires, including all 91 luxury suites, the “PartyZone”, Premier Club, Chalet Village and the Apex by Wolfgang Puck cafe. In addition, Brunton Vineyards will leverage other marketing opportunities to create a variety of programs to benefit racing fans at the track.
Brunton Vineyards will also have a 100’ x 40’ wine lounge, themed most likely as its current VinoVenue operation in San Francisco or possibly as another of the Company’s planned, yet still undisclosed wine themes. The wine lounge will be located in the “FanZone” area just right of the stage, opposite the Apex by Wolfgang Puck cafe. As a partner of the Speedway, Brunton Vineyards will receive branding in the form of trackside billboards and other signage and will be able to communicate with Speedway fans inviting them to become members of the company’s wine club as well as providing special offers for the holiday season.
In addition to large, trackside billboards and other signage at the speedway, Brunton Vineyards will also have access to communicate with fans from an email database, provided by the speedway, so as to offer incentives to fans of the California Speedway, with the intention of inviting them to become members of the Company’s wine club.
“Brunton Vineyards is proud to be part of America’s fastest growing spectator sport and is dedicated to providing fans with the ultimate wine experience as they enjoy the excitement of racing, “ says Geno Brunton, CEO of Brunton Vineyards.
“Through their relationship with veteran driver Joe Nemechek, Brunton Vineyards is familiar to NASCAR fans and we are excited to welcome them into our family of partners, “ said Speedway President Gillian Zucker. “They’ve shown a tremendous dedication to enhancing race fans’ experiences at the track and are sure to help us continue to provide consumers with the best value in motorsports. “
With a full array of wine and wine products delivered through an unmatched network of convenient delivery options, Brunton Vineyards strives to quench the thirst of racing fans across the country, by introducing “Swig”, its new wine drink, while creating opportunities to bring customers closer to the sport with special access, exciting promotions and unique experiences that celebrate racing fans and their passion for the sport. The young wine company also supports multiyear sponsorship agreements with a NASCAR race driver, Joe Nemechek and Pro Series Indy driver, Adam Andretti. California Speedway is owned by ISC Motorsports, International Speedway Corporation (Nasdaq: ISCA)(OTCBB: ISCB) ("ISC"), a sports entertainment company that owns 12 other tracks. Brunton Vineyards is in negotiations with other ISC tracks to consummate similar transactions as the one tendered with the California Speedway.
About Brunton Vineyards
Brunton Vineyards Holdings, Inc, is a public company based in San Francisco, CA. The company currently has several subsidiaries: Brunton Vineyards (with current brands - “Brunton Vineyards” and “Addison Cole"), VinoVenue, LLC and “Swig(TM)” of Swig, Inc. Management plans to add shareholder value by increasing distribution of its wines within the US market, increasing margins on wine sales and acquiring top tier, high quality producing vineyards and wineries and some that are considered undervalued. Competitors to Brunton Vineyards include Constellation Brands (NYSE: STZ) and Scheid Vineyards (Pink Sheets: SVIN). Please visit www.bruntonvineyards.com for more information.
About California Speedway
For more information about California Speedway, please visit www.californiaspeedway.com. To purchase NASCAR tickets, call 800-944-RACE or log on to www.racetickets.com. Fans are encouraged to come early to races and take advantage of all the attractions in the Opportunity, California FanZone. Opportunity, California FanZone is a multi-million dollar facility enhancement including delicious food at Apex by Wolfgang Puck, the Speedway’s official retail store called Impulse, amazing sounds of live bands at the entertainment stage, and shade and leisure areas.
California Speedway is owned by International Speedway Corporation, a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. For more information, visit the company’s Web site at www.iscmotorsports.com.
This press release contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U. S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will, “ “expects, “ “anticipates, “ “future, “ “intends, “ “plans, “ “believes, “ “estimates” and similar statements. Among other things, Brunton Vineyards’ expectations of business and financial results in this press release contain forward-looking statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, including risks related to: possible delays in the closing of the transaction contemplated by the acquisition agreement, which may be caused by factors outside of the control of Brunton Vineyards; the ability of Brunton Vineyards to successfully expand VinoVenue and launch new locations within the US market or elsewhere in a timely manner. Although the company believes that the expectations reflected in such forward-looking statements are based upon reasonable assumptions at the time made, it can give no assurance that its expectations will be achieved. Readers are cautioned not to place undue reliance on these forward-looking statements. Forward-looking statements are inherently subject to unpredictable and unanticipated risks, trends and uncertainties such as the company’s inability to accurately forecast its operating results; the company’s potential inability to achieve profitability or generate positive cash flow; the availability of financing; and other risks associated with the company’s business.
