Coca-Cola to Extend Sponsorship Deal With NASCAR For Another Decade
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Dec 07, 2007
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Coca-Cola is extending its marketing partnership with NASCAR for another decade, an arrangement that promotes the world’s largest beverage company and its products to a U.S. fan base of 75 million people and millions more worldwide. AutoracingSport.com
The extension of the Coke-NASCAR relationship follows the announcement earlier this year of a new 10-year sponsorship agreement with the International Speedway Corporation, which meant Atlanta-based Coke bumped Pepsi out of the prestigious Daytona 500 and other ISC tracks.
NASCAR spokesman Steve Phelps said most NASCAR sponsorships “average around 5 years,” putting the latest move between Coke and the racing franchise — it runs through 2017 — in a unique category.
“They’re certainly an iconic brand, and one we want to be involved with for many, many years,” Phelps said. “It just felt right to do a longer term deal.” AJC.com
