Garmin to Help Jeff Green, No. 66 Team Find Their Way around Kansas Speedway
Best Buy Co., Inc., announced today that Garmin International, a leading manufacturer of GPS navigation systems and a Kansas-based Best Buy retail partner, will be the primary sponsor for driver Jeff Green and the No. 66 Haas CNC Racing Chevrolet during the NASCAR NEXTEL Cup Series weekend at Kansas Speedway.
Green’s Chevrolet Monte Carlo will carry a special silver and blue paint design representing Garmin, an industry leader in the design, manufacture and marketing of GPS (Global Positioning System), navigation and communication products.
Garmin is an associate sponsor of the Haas CNC Racing team, appearing on the No. 66 Chevrolet in races where Best Buy is the car’s primary sponsor.
“Everyone at Garmin International is excited to see the No. 66 this weekend at Kansas Speedway,” said Dan Bartel, vice president of worldwide sales. “Garmin helps race fans find their way to lodging, restaurants and attractions around the track, and we’re hoping having Garmin on the hood of his car will help Jeff Green find his way to the front of the field on Sunday.”
Green says this sponsorship will give him a chance to promote a sponsor he’s been familiar with for years.
“You always want to be associated with brands you believe in, and I can honestly say I’m a big fan of Garmin,” Green said. “I use a Garmin GPS whenever I go hunting, and my crew chief, Harold Holly, has had a Garmin fishfinder on his boat for as long as I can remember. This sponsor couldn’t be a better fit for me or the guys on the No. 66 team, and we’re proud to represent them.”
Garmin has promoted its sponsorship of the No. 66 team by advertising on SPEED Channel’s NASCAR RaceDay, and through a commercial that features the No. 66 Chevrolet painted in Garmin colors.
The spot, filmed at Kansas Speedway, shows the No. 66 driver using a Garmin nüvi personal navigation device during a race, as the unit’s voice prompts remind him repeatedly to “turn left in 200 feet.”
Garmin employees will get a chance to greet their driver in person on Wednesday, Sept. 26, when Green visits Garmin’s headquarters in Olathe, Kan.
Green and the No. 66 Garmin Chevrolet will take to the track at Kansas Speedway for first practice on Friday, Sept. 28, with the Lifelock 400 NASCAR NEXTEL Cup Series event being held on Sunday, Sept. 30, beginning at 2 p. m. ET. The race will air live on ABC and MRN Radio affiliates.
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