As for Budweiser, it could do worse than Kahne and GEM, both who have suffered through a 2007 from hell, but are too good to be held down for too long.
Also, believe it or not, Earnhardt, who turns 33 on Oct. 10, falls way outside Bud’s targeted 20-something demographics while Kahne, at 27, still is well within the envelope. Who said marketing and merchandising and money-making isn’t a cruel business? Mark DeCotis, FloridaToday
Budweiser and GEM made the announcement this morning, Kahne will be the new driver of the #9 red Bud car in NASCAR starting in 2008. While GEM and Kahne have struggled this year, Budweiser apparently has confidence that it will only take time for them to get back on top and be competitive again.
Kahne’s popularity had a lot to do with it too. While he may not be NASCAR’s most popular driver, he is one of the popular drivers in NASCAR and has the marketability to sell products. ThatsRacin.com
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