Kobalt Tools, a line of premium mechanic and hand tools available exclusively at Lowe’s, has renewed its event entitlement sponsorship of the 2008 spring race weekend at Atlanta Motor Speedway.
The Kobalt Tools 500 NASCAR Sprint Cup race will serve as the marquee event during the March 7-9 triple-header weekend that also includes the NASCAR Nationwide Series, formerly known as the Busch Series, and the NASCAR Truck Series.
“Our partners at Lowe’s were exceptional at looking for new ways to brand the facility for Kobalt Tools and interact with our fans, ” said AMS president and general manager Ed Clark. “The key for them, and eventually our team, was to get people to see and try the newly redesigned tools. We are excited that with the renewed partnership we can continue to build on last year’s success. ”
“Kobalt is one of the fastest growing tool brands in the U. S., and what better place to feature them than on the fast track of Atlanta Motor Speedway, ” said Clint Davis, Lowe’s senior vice president of merchandising. “We had a great experience introducing race fans to the more than 700 tools and accessories at last year’s event, and in 2008 will invite fans to experience Kobalt hands-on while they’re at the track as they prepare for another exciting Kobalt Tools 500 race experience. ”
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