It’s going to cost Sprint millions to change all of the signage and advertising at all of the tracks but when we all go to Daytona in February, we’re going to see the Sprint Cup Series. If NASCAR had gone with Coke, they may have gotten a little less money but at least they’d know Coke would be around in 10 years. RICK DUPUISl, The Truro Daily News
June 21
Beginning with the 2008 season, Sprint will replace Nextel as title sponsor of NASCAR’s premiere racing series, multiple high-ranking industry sources told ESPN.com on condition of anonymity.
The series will be known as the NASCAR Sprint Cup Series, sources said. Marty Smith, ESPN.com
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