Teresa Earnhardt and Max Siegel of Dale Earnhardt Inc. invited journalists to a private party in the VIP room of a Manhattan nightclub. Ms. Earnhardt addressed the media for what seemed like the first time since the drama of the Dale Earnhardt Jr. contract non-renewal drama started. Unfortunately, her remarks were off-the-record, so we can’t tell you what she said. Don’t feel too bad because there were no startling revelations, but it was a good first step in building bridges to the media. Maybe someday we’ll hear her side of the story and we’ll report it when/if that day comes. CNN.com
DEI and Teresa hosted a party in Manhattan—at the hip and trendy Nikki Beach Midtown club—for media members in town to cover the Nextel Cup banquet week.
The owner of Dale Earnhardt Inc. is trying to transform her image and prove she isn’t the evil stepmother of NASCAR.
She took a big step last week in repairing her relationship with reporters who cover the sport, many of whom have criticized her regularly in recent years. Terry Blount, ESPN.com
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