Ford Performance Racing (FPR) is delighted to announce that the Prodrive owned team has concluded a multi-year major sponsorship agreement with Hagemeyer Australia.
Trading under the highly respected electrical, industrial and safety products business identities of Lawrence & Hanson and Auslec, the group is Australia’s largest electrical distributor and wholesaler. There are over 180 Lawrence & Hanson and Auslec branches across Australia in strategically located metropolitan and regional areas. A wholly owned subsidiary of Hagemeyer NV, the Asia Pacific operation is part of a global business-to-business group that employs over 17,000 staff members in 60 countries, with revenues in excess of $A16 billion (EUR 8 billion).
This exciting new commercial partnership includes major signage on both FPR Falcons during the 2008 season and beyond. The Lawrence & Hanson brand logo will appear on the rear quarter-panels of each FPR Falcon, while the well known Auslec logo will appear on the high exposure rear wings of both FPR Falcons.
This is an important new commercial partnership for the Prodrive team as it heads towards its most competitive seasons yet in the world’s most competitive Touring Car racing series. As the world’s largest independent motor racing and automotive engineering company, Prodrive has enjoyed success in many major international motor racing categories, including Formula One, the World Rally Championship, World Sportscar Racing and V8 Supercars.
According to FPR Team Principal and Prodrive Racing Australia Managing Director Tim Edwards, this new commercial partnership is a great fit for this major blue oval team.
“It is a pleasure to welcome the Hagemeyer Group of companies to FPR for the 2008 season and well into the future. This long term agreement helps our team to mount consistently strong Championship challenges as innovators and leaders, sharing the same principles that have made the Lawrence & Hanson and Auslec brands the Australian success stories that they are. ”
This is also an exciting time for Hagemeyer Australia, as the company extends its marketing strategy to front line Australian motor racing with FPR, as Stephen Hanlon, Hagemeyer Commercial General Manager states.
“We are delighted to join forces with FPR, continuing our successful Ford association that started in 2007 with the Ford Rising Stars Development Series team. Stepping up into the main series with FPR represents an ideal opportunity to expose our 30,000 customers, 1,400 Australian staff and hundreds of supplier partners to the most exciting form of motor sport in Australia, linking us with the best Ford team in the field. We are looking forward to what 2008 and beyond will bring. ”
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