The Subaru World Rally team today announced a new three year partnership deal with British sports footwear brand HI-TEC.
As official footwear supplier, HI-TEC will provide the entire team with its footwear requirements (travel, service and safety) for the whole WRC season. HI-TEC’s expertise in outdoor and safety footwear make it the ideal partner for the rigours of the WRC season. Its products satisfy the technical requirements for every rally environment, from the harsh winters of Northern Europe, the humidity of Asia and the summer heat of the Mediterranean.
Over the next year, HI-TEC and the Subaru World Rally Team plan to develop a dual branded collection of technical and lifestyle footwear that will be sold through the team’s powerful global merchandising organisation.
Richard Taylor, Subaru World Rally Team Managing Director, said: “This is an important new partnership for our team and one with some exciting opportunities for both organisations. With such a wide variety of competitive conditions, the World Rally Championship is the ideal showcase for Subaru’s high performance vehicle technology and I think it makes the ideal proving ground for HI-TEC’s range of footwear too. We’re looking forward to working together with HI-TEC over the next three years and exploring some exciting new joint projects. â€
HI-TEC Global Partnership Manager, Jason Larke commented: “This is a fantastic partnership for both companies. The Subaru World Rally Team has shown on numerous occasions that it is the force in world rallying. Equally the team’s brand is second to none in its ability to transcend the sport and that brand screams performance. It’s a perfect match for HI-TEC as we are ideally placed to showcase our technical abilities in some pretty extreme conditions. No other brand has the combination of experience in the safety, lifestyle and travel footwear and we look forward to supporting them in their challenges ahead. ”
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