Tell a Friend - Pro Stock Driver Erica Enders Becomes VP Marketing Of ‘Herself’

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“It’s time to take control of things and prove that a racer can grow a sponsor’s business before they ever spend a dollar to put a car on the track.” Pro Stock driver Erica Enders has taken control of her racing future by assuming the responsibilities of vice president of marketing of Master Formula. “We are delighted to associate ourselves with a proven professional like Erica,” said Clarence Larkins, Master Formula CEO and founder”. <span class="intext"> <script type='text/javascript'></script><noscript><a href='http://www.autoracingdaily.com/0pen@ds/www/delivery/ck.php?n=abcb3366&cb=INSERT_RANDOM_NUMBER_HERE' target='_blank'><img src='http://www.autoracingdaily.com/0pen@ds/www/delivery/avw.php?zoneid=47&cb=INSERT_RANDOM_NUMBER_HERE&n=abcb3366' border='0' alt='' /></a></noscript> </span> “The surest way to keep a sponsor is for them to have a vested interest in what you’re doing to help them for many years to come,” Enders. “That’s especially true in these tougher economic times. A sponsorship has to make fiscal sense regardless of what you accomplish on the racetrack. In this case, our racing program will merely enhance what we will already be doing for Master Formula. I’m finally using all the marketing stuff I learned at Texas A&M. It’s empowering and a lot of fun to control your own destiny.” http://www.autoracingdaily.com/18710/